YouTube Shorts is the short-form section of the American online video-sharing platform YouTube . YouTube Shorts are short form vertical videos that have a duration of up to three minutes, and has various features for user interaction. Videos were limited to 60 seconds prior to September 2024. Creators earn money based on the amount of views they receive, typically a few cents per 1000 views or through Google Ads . [ 1 ] As of November 21, 2025, Shorts have collectively earned over 9 trillion views, almost 70 billion per day. That is since the platform was made available to the general public on July 13, 2021, including views that pre-date the YouTube Shorts feature. [ 2 ] The increased popularity of YouTube Shorts has led to concerns about addiction , especially for teenagers. [ 3 ] YouTube's main intent in the creation of YouTube Shorts in 2019 was to compete with TikTok , [ 4 ] an online video platform for short clips. The company started by experimenting with vertical videos up to a length of 30 seconds in their own section within the YouTube homepage. [ 5 ] This early beta was released only to a small number of people. Shortly after TikTok was banned in India on June 29, 2020, the YouTube Shorts beta was made available in India on September 15, 2020. [ 6 ] In March 2021, the beta was released in the US and was later globally released on July 13, 2021. [ 7 ] [ 8 ] In August 2022, YouTube announced plans to make the Shorts feature available on its smart TV app. [ 9 ] YouTube also began highlighting Shorts separately in its year-end summaries, indicating the feature's growing prominence. [ 10 ] At the annual Made on YouTube event in New York on September 21, 2023, Google announced YouTube Create, a video editing app designed for YouTube creators, to facilitate the growth of Shorts. At launch, the app is available on Android and an iOS version released in December 2025. [ 11 ] [ 12 ] In September 2024, YouTube announced that Shorts would be able to be up to 3 minutes, and from then on all vertical videos 3 minutes of length or shorter would be turned into Shorts. [ 13 ] [ 14 ] [ 15 ] In March 2025, TikTok users tried to create a trend planning to "colonize" YouTube Shorts on March 25, due to a phenomenon known as "meme drought". [ 16 ] [ 17 ] [ 18 ] In 2025, YouTube began applying AI filters, without user permission, on videos uploaded to YouTube Shorts. [ 19 ] In October 2025, YouTube App introduced an option to set a daily limit for amount of time user views YouTube Shorts feed, ranging from 15 minutes to 2 hours. This option is limited only to YouTube mobile app and not available on the web site. [ 20 ] In April 2026, YouTube expanded the Shorts feed limit feature to allow setting a 0 minute limit. This option prevents users from viewing any content in the Shorts section, but does not hide it completely. [ 21 ] In June 2026, YouTube made a change to the Shorts feed by removing the dislike button and replacing the thumbs-up icon like button to a heart icon to match it like TikTok and Instagram Reels . This change was to make users instead choose either "Not interested" or "Don't recommend to this channel" to tune their feed and serve up content. [ 22 ] In July 2026, YouTube added a Save button for Shorts. Tapping the button once adds a Short to the default "Saved Shorts" playlist. Tapping it again allows users to add the Short to other playlists they own or collaborate on, or to remove it from any of those playlists. Like the "Liked Videos" playlist, the "Saved Shorts" playlist is linked to the user's account. YouTube Shorts presents user-generated vertical or square videos up to 180 seconds long. [ 23 ] [ 24 ] [ 25 ] It allows users to add licensed music and on-screen captions. [ 6 ] Viewers can scroll through an endless feed of videos algorithmically tailored for the user. [ 7 ] [ 26 ] Although intended to be watched on smartphones, YouTube Shorts can be viewed on all other devices. [ 27 ] YouTube Shorts includes features that are similar to those of TikTok, such as live videos, "collabs", easy editing tools, and playlists. [ 4 ] It also includes tools that edit long-form YouTube videos into YouTube Shorts. [ 4 ] YouTube Shorts offers creators the ability to interact with viewers by responding to comments with additional videos, a feature primarily made popular by TikTok. [ 28 ] Shorts creators can also use stickers to interact with their audience through formats such as Q&As. [ 4 ] The Financial Times reports that fewer than 10 percent of creators use YouTube's editing tools for Shorts. [ 29 ] Many use TikTok's tools instead, though videos with TikTok branding are downgraded from YouTube's platform. [ 29 ] YouTube Shorts added a feature that sends default reminders to users ages 13 to 17 to take a break or go to bed due to the increase in young users. There is currently no measure to restrict the use of the application. [ 3 ] Since its inception in 2019, the usage of YouTube Shorts has continuously increased. In September 2022, Alphabet announced that YouTube Shorts generated over 30 billion views daily. [ 1 ] As of November 2025, that number has increased further, now being over 100 billion views daily. The number of monthly users has also increased from 1.5 billion in 2022 to around the 4 billion mark as of 2025. [ 3 ] The popularity of YouTube Shorts has caused some concerns within the company, with some believing that it will "cannibalize" YouTube's long-form video content. YouTube's official response is that Shorts is designed to be an additional format option for creators. [ 29 ] A recent study from UNIL, Indiana University and Google revealed that YouTube Shorts is taking over regular videos as they are more frequent. However, they mostly target entertaining content and regular videos still outperform Shorts in education and politics related content. [ 30 ] In August 2021, YouTube released the YouTube Shorts fund, a system in which the top Shorts creators could get paid for their work. YouTube described this as a way to "monetize and reward creators for their content" and said it would be a $100 million fund distributed throughout 2021 and 2022, similar to TikTok's $1 billion creator fund. [ 31 ] YouTube told The Hollywood Reporter that the fund is "just a stopgap until YouTube develops a long-term monetization and support tool for short-form creators". [ 32 ] [ 33 ] [ 34 ] [ 35 ] In September 2022, YouTube announced that Shorts would become part of the YouTube Partner Program starting in February 2023. [ 1 ] [ 36 ] [ 37 ] The program allows eligible creators to receive a share of the ad revenue. [ 1 ] Partnered YouTube channels can also use the 'members' and 'supers' features that allow users to pay a monthly subscription for the content or a one time donation respectively. [ 38 ] YouTube Shorts creators receive a percentage of ad money earned on ads that play before and after their videos similar to YouTube. Creators on YouTube Shorts earn 45 percent of the ad money, while creators on YouTube earn 55 percent. [ 39 ] According to the YouTube policies, creators who upload content with some degree of copyright infringement, non-original content, or other violations of the community guidelines will not be eligible for monetization. [ 40 ] Researchers from the Guizhou University of Finance and Economics and Western Michigan University found that short-form video platforms like YouTube Shorts and TikTok may make it easier for young adults and children to develop addictive behavior because short-form videos provide "short bursts of thrills." [ 41 ] These researchers found that college students in the US and China watch short-form videos for entertainment, knowledge, and to build social identities. [ 3 ] The Wall Street Journal reported that some parents are concerned about the effects of short-form videos on their children, as there is no way to disable YouTube Shorts or set limits. When children watch short-form videos, they learn to expect continual stimulation and fast-paced changes, which can cause problems in the future when engaging in activities that require greater focus, such as reading. [ 3 ] Recent studies connect short-form videos such as YouTube Shorts to the brain's reward system, specifically dopamine release. According to Dr. Anna Lembke , a psychiatrist and chief of Stanford University's dual diagnosis addiction clinic, brief attention-grabbing videos are powerful stimuli, triggering dopamine surges like other addictive behaviors. [ 42 ] The rapid and easily consumable nature of short-form videos can elicit high levels of dopamine; since dopamine serves as a motivator rather than a direct source of pleasure, individuals are compelled to seek rewarding activities and become addicted to them. Such neurochemical responses lead to addictive patterns and behaviors, entering a vicious cycle. Digital addiction can lead to shorter attention spans and slower cognitive processing. Instagram Reels 1 2 3 4 Pierce, David (September 16, 2022). "YouTube is turning on the money hose for Shorts — and taking on TikTok for real" . The Verge . Archived from the original on November 9, 2023 . Retrieved November 9, 2023 . ↑ Spangler, Todd (January 25, 2022). "YouTube Shorts Tops 5 Trillion Views to Date, Platform to Test Shopping and Branded Content for TikTok-Style Videos" . Variety . Archived from the original on May 2, 2022 . Retrieved February 17, 2022 . 1 2 3 4 5 Jargon, Julie (August 12, 2023). "This Was Supposed to be the Antidote for TikTok Brain. It's Just as Bad" . The Wall Street Journal . ISSN 0099-9660 . Retrieved November 9, 2023 . {{ cite news }} : CS1 maint: deprecated archival service ( link ) 1 2 3 4 "YouTube's Shorts already rivals TikTok with 2 billion views per month. Now it has 'collabs,' stickers for audience participation and other new features" . Yahoo Finance . August 1, 2023. Archived from the original on November 9, 2023 . Retrieved November 9, 2023 . ↑ "YouTube test features and experiments – YouTube Community" . Archived from the original on March 7, 2020. 1 2 "YouTube Shorts launches in India after Delhi TikTok ban" . The Guardian . September 15, 2020. Archived from the original on February 9, 2021 . Retrieved February 15, 2022 . 1 2 Gartenberg, Chaim (March 18, 2021). "YouTube Shorts arrives in the US to take on TikTok, but the beta is still half-baked" . The Verge . Archived from the original on May 30, 2022 . Retrieved February 15, 2022 . ↑ Spangler, Todd (July 13, 2021). "YouTube Shorts, Video Giant's TikTok Copycat, Is Rolling Out in 100-Plus Countries" . Archived from the original on December 16, 2022 . Retrieved December 16, 2022 . ↑ "YouTube set to launch short-form video app Shorts on its smart TV" . Mid-day . August 24, 2022. Archived from the original on August 29, 2022 . Retrieved August 29, 2022 . ↑ "A year on YouTube: 2022's top trending videos & creators in the US" . blog.youtube . Archived from the original on December 16, 2022 . Retrieved December 16, 2022 . ↑ Perez, Sarah (September 21, 2023). "YouTube debuts a new app, YouTube Create, for editing videos, adding effects and more" . TechCrunch . Archived from the original on September 21, 2023 . Retrieved September 26, 2023 . ↑ Hayes, Dade (September 21, 2023). "YouTube Adds AI 'Dream Screen' As New Option For Shorts Creators" . Deadline Hollywood . Archived from the original on September 21, 2023 . Retrieved September 26, 2023 . ↑ Hutchinson, Andrew. "YouTube Clarifies Shorts Changes, Expands Sponsored Content Tags" . Social Media Today . Retrieved November 29, 2024 . ↑ Cavender, Elena (October 3, 2024). "Not so short, YouTube Shorts announces 3-minute videos" . Mashable . Retrieved November 29, 2024 . ↑ Livemint (October 15, 2024). "live mint" . mint . ↑ Glaze, Virginia (March 19, 2025). "TikTok plans to "colonize" YouTube Shorts in 'brain-rot' app takeover" . Dexerto . Retrieved March 24, 2025 . ↑ "TikTok users are going to "colonize" YouTube Shorts on March 25, filling it with trashy content. For what" . dev.ua . March 20, 2025 . Retrieved March 24, 2025 . ↑ Weedston, Lindsey (March 18, 2025). "TikTok's 'YouTube Shorts colonization' campaign aims to flood the platform with brain rot on March 25" . The Daily Dot . Retrieved March 24, 2025 . ↑ Germain, Thomas (August 24, 2025). "YouTube secretly used AI to edit people's videos. The results could bend reality" . BBC . Retrieved August 26, 2025 . ↑ Oberoi, Karandeep Singh (October 22, 2025). "YouTube is rolling out daily timers to break your endless Shorts habit" . Android Police . Retrieved April 18, 2026 . ↑ Schoon, Ben (April 16, 2026). "YouTube Shorts are a lot easier to ignore with this new setting [ Gallery ] " . 9to5google.com . Retrieved June 15, 2026 . ↑ "How we're updating the YouTube Shorts experience" . Blog.youtube . Retrieved July 26, 2026 . ↑ Spangler, Todd (October 15, 2021). "YouTube Shorts at One Year: What the Video Giant Has Learned About the 60-Second Format — and What's Next" . Archived from the original on August 7, 2022 . Retrieved February 11, 2022 . ↑ "How to Make YouTube Shorts: Everything You Need to Know" . January 12, 2022. Archived from the original on June 30, 2022 . Retrieved February 14, 2022 . ↑ Ro. "YouTube Shorts soon to get custom voiceover feature like TikTok" . GSMArena.com . Archived from the original on June 30, 2022 . Retrieved November 9, 2023 . ↑ "YouTube Shorts soon to get custom voiceover feature like TikTok" . GSMArena.com . Archived from the original on June 30, 2022 . Retrieved February 11, 2022 . ↑ "YouTube Shorts – Competition for TikTok and Instagram Reels" . IONOS Digitalguide . January 26, 2022. Archived from the original on July 1, 2022 . Retrieved March 11, 2022 . ↑ Keck, Catie (February 10, 2022). "YouTube is adding new ways for creators to make money with Shorts and shopping" . The Verge . Archived from the original on June 3, 2023 . Retrieved February 17, 2022 . 1 2 3 Criddle, Cristina (September 3, 2023). "Shorts risks cannibalising core YouTube business, say senior staff" . Financial Times . Archived from the original on November 9, 2023 . Retrieved November 9, 2023 . ↑ Violot, Caroline; Elmas, Tuğrulcan; Bilogrevic, Igor; Humbert, Mathias (May 21, 2024). "Shorts vs. Regular Videos on YouTube: A Comparative Analysis of User Engagement and Content Creation Trends" . ACM Web Science Conference . WEBSCI '24. New York, NY, USA: Association for Computing Machinery. pp. 213– 223. arXiv : 2403.00454 . doi : 10.1145/3614419.3644023 . ISBN 979-8-4007-0334-8 . ↑ "YouTube Launches New $100 Million Fund for Shorts Creators, Adds New Creative Tools for Shorts Clips" . Social Media Today . Archived from the original on February 14, 2022 . Retrieved February 14, 2022 . ↑ Kastrenakes, Jacob (August 3, 2021). "YouTube creators can now get $10,000 per month for making Shorts" . The Verge . Archived from the original on February 20, 2022 . Retrieved February 20, 2022 . ↑ Chan, J. Clara (August 26, 2021). "TikTok Creators Turn to YouTube Shorts Amid "Insane" Subscriber Growth" . The Hollywood Reporter . Archived from the original on February 20, 2022 . Retrieved February 20, 2022 . ↑ YouTube Creators (August 3, 2021). "YouTube Shorts Fund" . YouTube . Archived from the original on February 19, 2022 . Retrieved February 20, 2022 . ↑ "New ways to earn on YouTube – YouTube Help" . support.google.com . Archived from the original on December 16, 2022 . Retrieved December 16, 2022 . ↑ "YouTube Shorts monetization policies" . YouTube Help . April 21, 2023. Archived from the original on April 21, 2023. ↑ Benjamin, Brandon. "YouTube Promotion Services" . Retrieved June 28, 2023 . ↑ "Turn on and manage Super Thanks – YouTube Help" . support.google.com . Retrieved December 12, 2023 . ↑ Grant, Nico (September 15, 2022). "YouTube Opens More Pathways for Creators to Make Money on the Platform" . The New York Times . Archived from the original on November 9, 2023 . Retrieved November 9, 2023 . ↑ "YouTube Shorts monetization policies – YouTube Help" . support.google.com . Archived from the original on April 21, 2023 . Retrieved November 9, 2023 . ↑ Zhang, Ning; Hazarika, Bidyut; Chen, Kuanchin; Shi, Yinan (August 1, 2023). "A cross-national study on the excessive use of short-video applications among college students" . Computers in Human Behavior . 145 107752. doi : 10.1016/j.chb.2023.107752 . ISSN 0747-5632 . Archived from the original on November 29, 2023 . Retrieved November 9, 2023 . ↑ Waters, Jamie (August 22, 2021). "Constant craving: how digital media turned us all into dopamine addicts" . The Observer . ISSN 0029-7712 . Archived from the original on May 8, 2024 . Retrieved January 10, 2024 . 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